97.9 Radio Caliente

Turn up the heat with 97.9 Radio Caliente in Wisconsin, the go-to station for the biggest reggaeton hits. Feel the bass, embrace the urban vibes, and dance to the rhythm of the hottest Latin beats. Chart-topping artists and emerging talent keep the music flowing 24/7, delivering the best in reggaeton nonstop. Broadcasting on FM, AM, Internet and leading online streaming platforms.

Radio Caliente 97.9 FM and 1460 AM is a simulcast 24/7 with the best of regional Mexican music, a mix of adult contemporary that appeals to the diverse Hispanic community of Southeastern Wisconsin. Whether Kenosha, Racine, Port Washington, Waukesha, Lake Geneva, Burlington or many other communities where there is a large concentration of Hispanics, we are going to be able to deliver the best programming, entertainment and news.

According to the latest census information, there is more than a quarter of a million Hispanics living in the Milwaukee metro area. We are very sure that La Caliente 97.9 FM and 1460 AM will be the right vehicle to deliver your message to the Latino population. We will go to work for you and will utilize any means necessary to make an impact in this community in order to get results. There is no other Spanish radio station in the area that is willing to work as hard to get your business and work even harder to keep it.